These are the top sites that provide buying and selling, along with more tools, information, reviews, ratings, rankings and advice compared to the selling-focused sites in the next section. To rank the sites, we used two key metrics from a leading website analysis company, Semrush, for the month of December 2023:
#1 Kelly Blue Book www.kbb.com
#2 CARFAX www.carfax.com
#3 Edmunds www.edmunds.com
#4 Cars.com www.cars.com
#5 J.D. Power www.jdpower.com/cars
#6 CarGurus www.cargurus.com
#7 TrueCar www.truecar.com
* CARFAX has a very large number of Visits because many sites link to them just for vehicle maintenance and repair history reports.
These are the top sites that are focused on buying and selling for all vehicle types. There is a section below for electric vehicles only. Some have tools and information, but generally less than the sites listed above. To rank the sites, we use two key metrics from a leading website analysis company Semrush, for the month of December 2023:
#1 Autotrader www.autotrader.com
#2 CarMax www.carmax.com
#3 Carvana www.carvana.com
#4 AutoTempest www.autotempest.com
#5 Cars For Sale www.carsforsale.com
#6 iSeeCars www.iseecars.com
#7 Autolist www.autolist.com
#8 Enterprise Car Sales www.enterprisecarsales.com
#9 CarsDirect www.carsdirect.com
#10 CarEdge www.caredge.com
#11 AutoNation www.autonation.com
#12 EchoPark www.echopark.com
#13 Costco Auto Buying Program www.costcoauto.com
#14 Hertz Car Sales www.hertzcarsales.com
#15 DriveTime www.drivetime.com
#16 Driveway www.driveway.com
#17 AutobyTel www.autobytel.com
#18 CarZing www.carzing.com
#19 Avis Car Sales www.aviscarsales.com
Consumer Reports Car Buying Services (subscription required)
eBay Motors www.ebay.com/b/Auto-Parts-and-Vehicles/6000/bn_1865334
Invoice Pricing invoice-pricing.com
Microsoft Autos https://www.msn.com/en-us/autos/marketplace
Motor Trend Marketplace https://marketplace.motortrend.com/
Sam's Club Auto Buying Program www.samsclub.truecar.com/samsclub-landing
U.S. New Cars & Trucks https://cars.usnews.com/cars-trucks
There are two general classes of EV manufacturers: major manufacturers of multiple vehicle types that also offer EVs and Hybrids through their franchised dealer networks. As of this writing, they include Audi, BMW, General Motors, Ford, Hyundai, Mazda, Nissan, Volkswagen, and Volvo.
There is also a growing number of EV-only companies that mostly sell direct to consumers rather than through dealers, such as Lucid, Rivian, Polestar, Tesla, and Vinfast. Note that some states do not allow cars to be sold directly by manufacturers to protect the interests of dealerships. The most popular EV sites with high authority are:
Tesla www.tesla.com
Polestar www.polestar.com
Rivian www.rivian.com
Vinfast www.vinfastauto.us
Lucid www.lucidmotors.com
Get up-to-date EV information and availability at these sites:
There are several places online to find a wide variety of used vehicles types and ages, especially if you're looking for something unique and/or classics and collectibles. They are also good sources for lower cost, high mileage vehicles that are still in good shape, and luxury vehicles that have already taken a large depreciation hit.
Be aware that:
A vehicle auction is a marketplace where vehicles of various makes, models, and conditions are sold to the highest bidder. Essentially, it's a competitive bidding process where interested buyers raise their bids until one emerges victorious. Learn more about vehicle auctions in the Glossary.
Benefits of buying vehicle at auction:
Risks of buying vehicle at auction:
General Auction Sites
Autobidmaster www.autobidmaster.com
Cars and Bids www.carsandbids.com
SCA Auctions www.sca.auction
Hagerty www.hagerty.com/marketplace
Salvage Bid www.salvagebid.com
HiBid www.hibid.com
Government Auction Sites
These are public websites and/or events where government agencies sell their surplus vehicles to the general public. Vehicles can include sedans, SUVs, trucks, vans, motorcycles, and even armored vehicles. While you can often find quality vehicles for much less than their usual market price, it is important to do your research and understand the risks involved.
While purchasing a classic car at auction may conjure images of high-rolling collectors and frenzied bidding wars, don't be intimidated. Although a discerning eye, cool head, and quick decision-making are valuable assets, don't assume a hefty bank account is the only ticket to success. In fact, you might be surprised to learn that owning your dream classic car can be a reality even with a limited budget. Note that there are lenders focused on classic and collector cars, which can be found at Vintage Car Collector and Hagerty.
What are classic and collector cars?
It's important to note that these are just general guidelines, and there will be exceptions. Ultimately, whether a car is considered a classic or collector depends on a variety of factors. Some of the reasons to consider classic or collector cars are:
Classic and collector car sites
While these sites are focused on research and information, several also have vehicle search and buy/sell/trade features through partnerships with various online dealers.
AutoCheck www.autocheck.com
Bumper www.bumper.com
Car and Driver www.caranddriver.com
Consumer Reports www.consumerreports.org
GoodCar www.goodcar.com
J.D. Power www.jdpower.com/cars
Monroney Labels www.monroneylabels.com
A Monroney label, also commonly called a window sticker, is a mandatory label displayed on all new cars sold in the United States. You can get one for most vehicles by entering a VIN and the cost is $9.99 per vehicle.
When buying a used car, it can be valuable to ensure that the vehicle features as advertised are included and match the original specs. It provides important information about the vehicle, including:
Motor Trend www.motortrend.com/cars and https://marketplace.motortrend.com
While a variety of the mainstream buying and selling sites like Cars.com, CARFAX, and Edmunds offer pricing and valuations, these are the most reputable and popular independent sources used by consumers and businesses—not just car dealerships but insurance and financial services companies as well.
Black Book® www.blackbook.com
A subscription-based resource for used vehicle values of many types in the automotive industry. It is not directly available to consumers, but is used by businesses like dealerships, lenders, and insurance companies to value used vehicles. They take into account similar factors to KBB, but place a heavier weight on the car's age and mileage. Their data is more up-to-date than KBB, with key values being updated weekly, and taking regional differences into account. Published by Cox Automotive, which also owns Autotrader, Manheim Auctions (wholesale), and Dealertrack (auto dealer and lender business solutions).
J.D. Power www.jdpower.com/cars
A resource for consumers looking to research new and used car values. Analyzes over 20 million vehicle transactions per year, including actual wholesale and retail transactions to build a comprehensive view of the automotive market. Built on the NADA Guide's 90-year legacy, J.D. Power also offers extensive data, analytics, and reports across a wide range of industries through a subscription service.
Kelley Blue Book www.kbb.com
A resource for consumers looking to research new and used car values. Offers a variety of tools and resources to help you make informed decisions about buying, selling, or trading a car. They take into account factors such as the car's make, model, year, mileage, condition, options, and local market demand. Car dealerships use it to some extent, but many rely more on the Black Book.
National Motor Vehicle Title Information System (NMVTIS) www.vehiclehistory.bja.ojp.gov
NMVTIS is designed to protect consumers from fraud and unsafe vehicles and to keep stolen vehicles from being resold. It provides an electronic means for verifying and exchanging title, brand, theft, and other data among state motor vehicle titling agencies, law enforcement officials, consumers, and other authorized users of the system.
Insurance Institute for Highway Safety (IIHS) www.iihs.org
National Highway Traffic Safety Administration (NHTSA) www.nhtsa.gov
NHTSA's 5-Star Safety Ratings help consumers make smart decisions about safety when purchasing a vehicle. Provides overall, front crash, side crash, and rollover ratings, plus the availability of recommended safety technology like Forward Collision Warning, Lane Departure Warning, Crash Imminent Braking, and Dynamic Brake Support. Also offers information about child car seats and tires. Provides the latest information on safety recalls and investigations at www.nhtsa.gov/recalls.
National Insurance Crime Bureau (NICB) www.nicb.org/vincheck
NICB's VINCheck is a free lookup service provided to the public to assist in determining if a vehicle may have a record of an insurance theft claim, and has not been recovered, or has ever been reported as a salvage vehicle by participating NICB member insurance companies.
Federal Trade Commission (FTC) - Vehicle Service Contract and Warranty Regulations https://consumer.ftc.gov/articles/auto-warranties-and-auto-service-contracts
General information about vehicle service contracts and warranties. Regulations vary by state, so do a Web search on "vehicle service contracts <state>" for those that apply to you.
Federal Trade Commission (FTC) - The Used Car Rule
https://www.ftc.gov/business-guidance/resources/dealers-guide-used-car-rule#vehicle
The FTC’s (Federal Trade Commission) Used Car Rule requires licensed dealers who sell more than six cars per year to post a standard FTC-provided Buyers Guide in every used car they offer for sale using any type of agreement. Motorcycles, vehicles sold for scrap or parts (with a Salvage Certificate) and Agricultural equipment are exempt from the rule.
Consumer Affairs www.consumeraffairs.com/automotive/online-car-buying-sites/
C.A.R.S. www.carconsumers.org
An award-winning, non-profit auto safety and consumer advocacy organization working to save lives, prevent injuries, and protect consumers from auto-related fraud and abuse.
Consumer Complaints www.carcomplaints.com
An online automotive complaint resource that uses graphs to show automotive defect patterns, based on complaint data submitted by visitors to the site. The complaints are organized into groups with data published by vehicle, vehicle component, and specific problem. Also contains information about NHTSA recalls and investigations, and lemon laws by state.
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